From Mobile Billboards to Careers

The wrapped pickup trucks have given Phoenix Recruiting Battalion recruiters a distinctive tool for engaging young people, families and community partners. Rather than relying on stationary displays, recruiters now arrive in vehicles that immediately signal the Army's presence and professional identity.

At schools, branded trucks can help students recognize that an Army event or recruiter is on campus. At public events, they provide professional and consistent visual identity that helps start conversations about service, education, training and career pathways.

Digital Printz’s in Tucson who installed the graphics. Their work, however, is expanding beyond vehicle graphics into a long-term investment in Soldiers’ civilian futures.

The Tucson company has expressed interest in joining the Partnership for Your Success (PaYS) program, which guarantees transitioning Soldiers and veterans job interviews with partner employers. Digital Printz is also looking to partner with the U.S. Army Reserve’s Private Public Partnership (P3) program, which connects Reserve Soldiers and military families with nationwide career opportunities to bolster overall unit readiness.

For Digital Printz, participation could create opportunities to connect with Army Reserve talent, support hiring and workforce-development efforts, and build relationships with service members who bring military training and civilian career goals to the workplace.
For the Army community, employer partnerships can help Soldiers maintain stable civilian careers alongside their military obligations. That is especially important for Reservist, who balance service with family responsibilities, education and work in their local communities.

Digital Printz’s interest in PaYS and P3 signals a potential next step: helping ensure that the people drawn to service also have strong career opportunities when they enter or continue in the civilian workforce. For the Phoenix Recruiting Battalion, it is an example of how a successful business partnership can grow from branding and outreach into a shared investment in Soldiers, veterans, families and the broader Tucson community.

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